This project consists of two parts, Part A (Individual) and Part B (Group). In Part A, we as a student, is required to prepare a report to re-brand and repackage the given object. In Part B, students are required to prepare to produce an advertisement video, poster and a sale and demonstration presentation.
Students will be given the object randomly in groups. The object given to my group is duct tape.
The Brief
PART A
Inspired by the similar pronunciation of duct (duck), I decided to name my brand as "KIIRO" and make a packaging with duck head.
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| My packaging |
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| ELEVATIONS |
Report
Created with flickr slideshow.
On the submission day, we placed our reports and products on the floor of the Lecture Theatre 21 waiting to be graded.
PART B
For this project, my group consists 6 members, Shze Hwa, Cindy, Zhi Shan, Zhi Fung, Zhi Yong and I.
After Part A, the lectures had selected one of our product among 6 of us to proceed to Part B. At the end, Zhi Yong's "Duck Pizza" packaging had been selected.
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| ELEVATIONS |
As image shown, that is Zhi Yong's packaging. We are required to make an advertising video and promote the product at a booth on the presentation day.
Our ADVERTISING VIDEO
We start setting up our booth early in the morning around 9am before the presentation start.
PRESENTATION
We are required to present our product and demonstrate it as we are the promoters. We demonstrated on how to use the duct tape. Also, we giving out free gifts such as key chains and bookmarks.
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| Group photo |
Team collaboration is utterly important in group projects. I am glad that we managed to pull it off. Although our advertising video is not that good, but overall, I am satisfied with our booth settings and uniform. This project will be taken as a great experience. At last, I think we need to improve and work hard on our creative thinking skills before stepping into the real industry.
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